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Spotify Leads Global Subscriber Share as Growth Accelerates in Emerging & Mid-Tier Markets: MIDiA


With Spotify leading the way, the number of global music subscribers grew 11.6% to 818.3 million in 2024, according to MIDiA Research's

MIDiA Research defines the Global South as regions other than Europe and North America, where subscription penetration rates and prices are the highest in the world. The Global South has relatively small but fast-growing regions, often places where streaming has enabled a legal music ecosystem to thrive where little to none existed a decade or two ago. All others—including TIDAL, Qobuz, SoundCloud, Deezer, Napster and South Korea’s Melon—had a combined 9.5% share, which equals roughly 78 million subscribers.

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