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Spotify Introduces AI Playlist Feature Allowing Users to Turn Concepts Into Personalized Mixes
Spotify's AI playlist feature launched for users in the U.K. and Australia, allowing users to turn text prompts into personalized song mixes.
Spotify has launched a new AI playlist feature for premium users in the United Kingdom and Australia, the company revealed in a blog post on Sunday (April 7). These more personalized tools are a complement to Spotify’s editorial playlist offerings, which have been a defining part of the platform’s user experience since the 2010s. AI Playlist can iterate a list of songs based on a user’s references to places, animals, activities, movie characters, colors and emojis, but it cannot respond to current events or specific brands.
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