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Spotify EMEA Sales Boss Heading To Channel 4 To Run Commercial
Channel 4 has hired Spotify's Rak Patel as Chief Commercial Officer to work alongside Alex Mahon on the Fast Forward Strategy.
Rak Patel is taking up the newly-created role of Chief Commercial Officer, with the announcement coming a day before the Gogglebox network’s annual report briefing. A key focus of his role will be to accelerate the commercial elements of Channel 4’s Fast Forward strategy including the transition from linear to digital, which has been a priority of CEO Alex Mahon’s for years. It includes leaving the network’s Horseferry Road premises, focusing on “fewer, stronger new titles,” creating its own IP and investing in “growth businesses.”
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