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Spotify Adds More Premium Subs in Q1 Than Expected to Reach 268 Million, but CEO Warns of Near-Term ‘Noise’ Amid Economic Uncertainty
Spotify gained a better-than-expected 5 million paid subscribers for Q1 2025 but its CEO said macroeconomic headwinds could bring near-term 'noise.'
Spotify hauled in 5 million net new Premium subscribers for the first quarter of 2025, its highest Q1 gains in five years, but macroeconomic uncertainty could bring some near-term “noise,” CEO Daniel Ek said. Analysts have warned that in the quarters ahead Spotify’s advertising revenue growth is likely to slow given an anticipated pullback in marketer spending given macroeconomic uncertainty introduced by the Trump administration’s tariffs. “The underlying data at the moment is very healthy: engagement remains high, retention is strong, and thanks to our freemium model, people have the flexibility to stay with us even when things feel more uncertain,” Daniel Ek, Spotify founder and CEO, said in prepared remarks.
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