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Sports Fans “Want To Pull Their Hair Out” Trying Juggle Streaming And Linear, Nexstar’s Mike Biard Says, Which Is Why ‘Thursday Night Football’ Ratings Favor Local TV Over Prime Video
As a sports fan, "you want to pull your hair out" when toggling between streaming and linear TV, in the view of Nexstar President and COO Mike Biard.
Biard, who joined Nexstar last summer after a long career at Fox, made the comments during an appearance Tuesday at Deutche Bank’s Media, Internet & Telecom Conference. A select number of teams have started experimenting with similar alternatives to the broken regional sports network model, which is an increasingly distressed relic of cable TV’s peak more than a decade ago. While the exec said it makes “perfect sense” for teams to consider weaning themselves from the rich fees traditionally paid by RSNs, he acknowledged that the transition will be uneven for the foreseeable future due to simple economics.
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