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Sports Calendar With NBA Key For Peacock, Says Comcast CFO Amid Playoff Fever; Calls ESPN App $30 Price Tag “Helpful”
Comcast CFO says a continuous sports calendar with the NBA is key for Peacock, stacks up NBC Sports' offerings up against Disney's ESPN.
Protection comes at a price with the NBCUniversal parent seen ponying up close to $2.5 billion a year in an 11-year deal for the biggest package of rights starting in the 2025-2026 season. NBC announced at its Upfront presentation Monday that Jordan will join NBCU coverage as a special correspondent when its NBA deal starts this fall. Sports led the conversation in a recent spate of earnings calls from Comcast to Disney to WBD to Fox earlier this week and executive commentary as, really, what’s keeping the cable bundle intact in an ongoing exodus of linear subscribers, and sustaining advertising in a period of economic uncertainty.
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