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Sport Dominates as India’s Premium Streaming Market Recovers to Reach $1 Billion Half-Year Revenues, Says Report
Sport dominates as India’s premium streaming market reaches $1 billion half-year revenues, says a new report.
Local content, especially live sports, were the dominant programming categories, across the country’s ad-supported (AVOD), freemium and paid subscription (SVOD) services, according to a new report. India’s total addressable market of affluent audiences continues to expand, with Netflix and Prime Video capitalizing on this trend through investments in local originals and films. Meanwhile, Jio Cinema’s launch of an affordable plan has further broadened the SVOD audience, incentivizing more users to pay for streaming content,” said Media Partners Asia.
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