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Split Seasons: Netflix’s Bela Bajaria Addresses Series Release Pattern That Has Split Fans
Netflix's Chief Content Officer Bela Bajaria discusses with Deadline the strategy of releasing new seasons of some of its biggest shows in 2 batches.
Whatever the intent, fans have not been too happy about the practice, with some claiming that watching the first part felt unfinished and few even saying they had moved on to another show by the time the second batch of episodes came on, making for a lesser impact of the season altogether. During a Q&A following the Next On Netflix preview presentation Wednesday, Deadline asked the streamer’s Chief Content Officer Bela Bajaria about the hybrid release model and its mixed results. Netflix has not used the half-season drop model in several months, with three of the streamer’s biggest shows, Squid Game, The Night Agent and Virgin River, all getting new installments put out as a season binge.
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