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Spice & Splice: How India Flavors Global Reality TV Formats (EXCLUSIVE)
In India, reality shows have carved out a niche, winning audiences with a mix of international adaptations and homegrown formats.
“In ‘KBC,’ it was [Bachchan’s] dramatic, even hypnotic Hindi-English baritone sharing of knowledge and wealth, in song and dance, it is a combination of incredible new talent and the nostalgic reminder of amazingly popular past and current Indian film music. “Whether it is the awe we experience when someone exhibits their talent, the inner cheer that an underdog story elicits from us or the magic of seeing someone’s dream come true that kindles hope in us too, the aspirational and inspirational aspects of reality shows ensure the genre’s popularity,” Bhola explains. Mrinalini Jain, group chief development officer at content producers Banijay Asia and EndemolShine India, underlines the importance of adapting international formats to local sensibilities.
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