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Spencer Pratt Hyping Heidi Montag’s ‘Superficial’ Into a Hit Amid the L.A. Fires That Destroyed Their House Proves Their Enduring Power as Entertainers
Spencer Pratt has hyped Heidi Montag's 'Superficial' into an iTunes hit after their Palisades home burned down, illustrating the couple's PR power.
“Superficial,” her one and only album, sold some 1,000 copies in its first week; in the extended run-up to its release, the negative response to a 2008 Montag music video led her to weep in public view, a moment that the paparazzi conveniently captured. (Credited writers include “Toxic” co-writer Cathy Dennis, Danity Kane girl-group alum Dawn Richard, and the Pretty Reckless frontwoman and “Gossip Girl” star Taylor Momsen.) But time has a way of softening and reframing these things, and the likes of Kim Kardashian — the all-things-to-all-people reality colossus whose own vanity single was released, and forgotten, a year after “Superficial” — make Pratt and Montag’s efforts look quaint and lovable.
Or read this on Variety
