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Spanish Radio Host Don Cheto on Mobilizing Latin Voters and His 20-Year Legacy On-Air: It’s ‘My Responsibility to Evolve’
Spanish radio host Don Cheto pulls the curtain back on his 20 years in Spanish-language radio, Estrella Media's foray into politics and more.
Every morning from Monday to Friday, between 6-10 a.m., Don Cheto’s loud and croaky voice narrates humorous takes on current events while singles from the burgeoning música mexicana genre play between segments. “There is opportunity for Latin leaders in politics now, especially local government, and it’s up to the voters to ensure we are electing the right people,” Huertas explained to Don Cheto and co-hosts Giselle Bravo, Said Garcia Solis and El Chino. And as stars from the musica mexicana genre become national acts — including Peso Pluma, Carin Leon, Fuerza Regida, Junior H and Grupo Frontera, to name a few — the station’s programming has transitioned to meet the demands of a changing landscape.
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