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Spanish Mart-Meet Iberseries & Platino Industria Looks to Europe, Aims to Boost Spanish-Language International Distribution
‘We’re fully aware that the real challenge lies in global distribution,’ says I & PI co-director Samuel Castro.
Set to deliver a masterclass this Wednesday at Brazil’s mega creativity event Rio2C, Iberseries & Platino Industria co-director Samuel Castro has doubled down on the major new strategic directions this annual conference, forum and market is taking in 2025: Europe and international distribution. “The positioning of Iberseries & Platino Industria as a bridge between Latin America and the United States, with a special focus on the Hispanic market, and now with a clear outlook toward Europe, marks a pivotal moment to expand our reach by strengthening the international sale of Spanish-language content,” Castro added. Over the last decades, producers and sales agents in film have combatted declining theatrical openings abroad, and a plunge in prices paid per territory by driving into equity, in the case of Spanish, Portuguese and Latin American captured by international co-production.
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