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Spanish Agency ICEX Pacts With Parrot Analytics as Spain’s ‘Society of the Snow’ Posts Second-Best Non-English Film Bow in Netflix History
The pact comes after ‘Money Heist’ spinoff ‘Berlin’ dropped on Netflix on Dec. 29, registering its second best 2023 non-English series bow.
Parrot Analytics uses a bouquet of engagement metrics across social media and streaming numbers to establish the demand and value of IPs at a regional, territory and platform level. Yet, in the absence of hard data from many platforms, producers still need guidance on what works where or is in demand, to exploit for example opportunities in underserved markets, one object of Parrot Analytics reports. “This collaboration with Parrot Analytics will help us support the Spanish companies that bring our top local content from Spain to the world,” said Carmen Jordan, director for Creative Industries, ICEX.
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