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Spain’s Streamers Embrace Entertainment Formats Adaptation, led by Prime Video Blockbuster ‘Operación Triunfo’
After 12 seasons on linear TV, flagship Spanish talent show 'Operación Triunfo' successfully launches on Prime Video.
After 12 seasons on linear TV, flagship Spanish talent show “Operación Triunfo,” produced by Banijay Iberia’s Gestmusic, has jumped successfully to the online environment via Prime Video. Since 2021, when Netflix teamed with Grupo iZen to launch “Insiders,” the streamer’s first Spanish Original reality show, the demand of unscripted content on the online platforms has been progressively increasing. “In the case of Spain, we have a very long tradition and experience in the production of entertainment, and we have even managed to make this content travel before the current moment,” she adds, mentioning “Crush,” a format that TMS created for RTVE, which has just successfully premiered in Vietnam.
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