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Spain’s Second Wave of Original Content Takes the International Stage at MipTV
The demand of local dramas continues strong, as the business model evolves to co-production
Built on a foundation of hits such as “The Red Band Society,” “Grand Hotel,” “Velvet” and “Locked Up,” a new era of internationally renowned content creation in Spain kicked off in 2018 with Alex Pina’s blockbuster series “Money Heist,” picked up by Netflix. It explains why Spanish fiction is so appreciated: the creative talent, the quality of the production, the excellence of the cast and the strength of the locations [lensing took place largely outside the Port of Barcelona],” says Marta Ezpeleta, The Mediapro Studio’s head of distribution, co-production & international Offices. Recently integrated at BBC Studios, Barcelona-based Brutal Media joined Sony Pictures Television to produce youth audiences-aimed soccer TV drama “La Academia,” launched on Prime Video and Catalan public platform 3Cat.
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