Get the latest gossip
Southeast Asian Streaming Subscriber Growth Stalls, But Revenues Soar to $1.4 Billion, Driven by Local and U.S. Content, Report Reveals
Subscriber growth in the Southeast Asia region slowed dramatically in 2023 but subscription revenues grew at a robust rate, a new report has found.
Korean dramas and variety entertainment drove 36% of premium VOD viewership and 34% of SVOD consumption in the region in 2023, contributing eight of the top 15 titles, the report said. Netflix’s “One Piece” topped U.S. content demand in 2023, followed by other originals from the service including “Extraction 2,” “XO Kitty” and “Queen Charlotte.” AMPD lead analyst Dhivya T. said: “Monetization remains robust and will further improve over 2024, reflecting a marked strategic shift by key VOD platforms seeking to accelerate a path to profitability through adjustments in pricing, ARPU [average revenue per user] accretive packaging, and rationality in third party partnerships, marketing and content investment.
Or read this on Variety
