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Southeast Asian Media Markets Show Digital Growth Amid Streaming Wars, Analysis Presented at Taiwan Creative Content Fest Reveals
Indonesia, Thailand and Vietnam emerging as key Asian territories for content development and format adaptation, analysis presented at TCCF shows.
A comprehensive trends analysis of Southeast Asian media markets reveals significant digital advertising growth and streaming platform expansion, with Indonesia, Thailand and Vietnam emerging as key territories for content development and format adaptation. The market has seen significant movement in content deals, with Paramount Global recently announcing a partnership with Mono to launch a Paramount+ brand extension. The research highlights Taiwan’s growing prominence in Asian media, with industry observers positioning it second to Korea in market effectiveness.
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