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Sora Is Going to Change Hollywood, but Hollywood Needs to Have Final Cut (Guest Column)
When using Open AI's Sora, Hollywood needs to play offense and defense by protecting data and managing AI rights, writes Dan Neely in a guest column.
Like Unreal Engine from Epic Games, which requires a level of coding to get the best outputs, many visual artists will become prompt experts as they craft increasingly ambitious visions. While in the land grab of social media and streaming platforms, whoever had the most users was the winner, there will be plenty of opportunities to level the playing field for IP holders when training data rules. More than a simple legal contract, technology is needed to connect all the outputs, maintain the rights, and ensure that the owners of IP are being properly compensated.
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