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Sophie Lobl Named Vice President of Rolling Stone Live


Sophie Lobl has been appointed vice president of Rolling Stone Live, overseeing strategic operations, execution and talent bookings.

Sophie Lobl has been named vice president of Rolling Stone Live, overseeing strategic operations, execution and talent bookings across the division. Most recently, Lobl created the FairWell brand for the festival in Bend, OR in 2022, including booking talent, managing the team, overseeing operational budgets and curating fan experiences. She has also been responsible for the concept behind the campground experience at the Manchester, TN festival Bonnaroo, developing 10 different stages and activations including The Sanctuary of Self Love with Hayley Williams from Paramore, Where in the Woods and House of Yes.

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