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Sony’s Debut Trailer For ‘It Ends With Us’ Starring Blake Lively Clocks 128.1M Views In First 24 Hours, Biggest Recent Debut For Female Event Movie
'It Ends With Us's first trailer garnered 128.1 million views in its first 24 hours, besting some of the most successful films in recent memory.
For the sake of comparison, the trailer for Uni’s Wicked — the first of two new films based on the musical — landed 112.9M views in its first day of release, with pop culture phenomenon Barbie ‘s bringing in just 101.6M in the same period. Other recent films that have seen their trailers bested in this metric include Taylor Swift: The Eras Tour(96.2M), The Marvels(90.6M), Mean Girls(79.3M), Challengers(75.0M), and The Hunger Games: The Ballad of Songbirds and Snakes(61.6M), to name just a few. Adapted for the screen by Christy Hall, the film tells the story of Lily Bloom (Lively), a woman who overcomes a traumatic childhood to embark on a new life in Boston and chase a lifelong dream of opening her own business.
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