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Sony’s Anime Streamer Crunchyroll Is a Rare SVOD Success Story


Crunchyroll president Rahul Purini explains how Sony's anime streamer has succeeded by serving a so-called niche market.

It’s also become a rare success story amid media’s great streaming recession, with a clearly defined and diversified — and profitable — business model that serves a passionate and still-growing audience. Indeed, Goldman Sachs last year estimated Crunchyroll will account for 36% of all profit in the Sony Pictures Entertainment segment, encompassing the conglomerate’s film and TV content businesses, by 2028. Purini wouldn’t comment on exact numbers, but he confirmed the service is profitable and emphasized there’s still room to grow even as more “general entertainment” companies move into the anime space.

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