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Sony Will Use AI to Cut Film Costs, Says CEO Tony Vinciquerra

Sony Pictures Entertainment CEO Tony Vinciquerra plans to use AI to cut film costs.

The biggest problem with making films today is the expense,” Vinciquerra said at Sony’s Thursday (Friday in Japan) investor event. “We had an 8-month strike over AI last year,” Vinciquerra began his response to the first analyst question (from Nomura Securities) during his Q&A portion of the annual event. Vinciquerra fielded several more questions from analysts, though none were directly about the possibility of Sony purchasing Paramount — with or without (probably with) private-equity firm Apollo.

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