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Sony Uncaps $1.5M Deal For ‘Cola Wars’ In Heated Auction For Coke Vs. Pepsi Saga
Sony has stepped up with a $1.5 million bid for Cola Wars, a pitch that tells the true story of Pepsi's attempt to challenge Coca-Cola in the mid-80s.
This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No. It falls into place alongside films about products like the Ben Affleck-directed Air, about the battle by Nike to win Michael Jordan for a shoe line that transformed the company. Shuman, whose long relationship with Sony was a big factor here, is the co-creator/writer of Apple’s hit show Acapulco, which begins its third season on May 1.
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