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Sony to Launch Anime Academy as Audience for Japanese Animation Grows
Sony is to launch an anime training academy as the global audience for Japanese animation grows beyond its traditional markets.
“The launch of a project to establish an academy [comes] with the aim of nurturing anime creators in global markets, mainly by Aniplex and Crunchyroll with collaboration from across the industry,” said Sony Group chairman and CEO Yoshida Kenichiro and president, COO and CFO Totoki Hiroki. That points towards more computer graphics and use of AI in the Japanese industry, which has remained significantly dependent on traditional hand-drawn techniques, but which is also reported to be operating at full capacity. Calling the genre a “dynamic art form,” Crunchyroll president Rahul Purini, earlier this year said, “Anime is a powerful force, driving pop culture and connecting global fans.”
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