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Sony Pictures Television Launches New Business Reality Competition Format ‘The Ultimate Hustle’ (EXCLUSIVE)
Sony Pictures Television is launching a new business reality show format titled 'The Ultimate Hustle' at Mipcom.
Sony Pictures Television is launching a new business reality show format titled “The Ultimate Hustle” at Mipcom this week, Variety can confirm. “The Ultimate House” was developed by Irish production company Animo TV, winning the Content London format pitch competition in 2023. “‘Ultimate Hustle’ is simply a brilliant, fresh new business reality format, perfectly attuned to contemporary social trends.
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