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Sony Pictures Classics Courts Young Demos, Music Buffs With Irish Trio ‘Kneecap’: “What ‘A Hard Day’s Night’ Must Have Felt Like” — Specialty Preview
'Kneecap', the name of the Irish rap group and film about, and starring, the groundbreaking trio, opens today at the indie film box office.
The trio had to overcome police, paramilitaries and politicians trying to silence their defiant sound and their anarchic approach to life often makes them their own worst enemies as they lay down a global rallying cry for the defense of native cultures. Sony sees Kneecap, which is playing both arthouses and multiplexes across top markets, as a great word-of-mouth movie to reach younger demos and music scene afficcionados as well as older indie filmgoers. The Sundance-premiering thriller doc by Tony Gerber and Jesse Moss sweeps audiences into an elaborate future-set simulation that dramatically escalates the threat posed by the January 6 insurrection.
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