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Sony Music Thailand Signs Thai Pop Sibling Duo Jaonaay and Jaokhun
Sony Music Thailand has signed rising T-Pop stars Jaonaay and Jaokhun to a recording deal.
The brothers, sons of Thai pop legend J. Jetrin Wattanasin, bring bilingual appeal and Gen Z sensibility to Sony’s roster as the major label continues its expansion across Southeast Asia’s burgeoning music markets. The signing comes as Sony Music Entertainment strengthens its Southeast Asian presence under newly appointed managing director Kevin Foo, who oversees the Thailand, Philippines and Indonesia markets from his Singapore base. Shridhar Subramaniam, president for Asia and Middle East at Sony Music Entertainment, to whom Foo reports, added: “Jaonaay and Jaokhun are redefining what it means to be an artist in today’s world with their strong sense of self and a passion for creative expression.
Or read this on Variety