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Sony Music Pacts With Korea’s Attrakt to Expand Reach of Fifty Fifty, K-Pop Girl Group Reformed After Dispute
Sony Music Entertainment has teamed with Attrakt to give a worldwide release to Fifty Fifty, a hit K-pop girl group that was reformed after a dispute.
Billboard Hot 100 and the U.K. Singles Chart.” But all four group members became involved in a contract dispute with Attrakt and three chose to leave. This collaboration is a testament to the exciting future of the K-pop industry,” said Shridhar Subramaniam, president, corporate strategy and market development, Asia and Middle East, Sony Music Entertainment. “With the upcoming Fifty Fifty album release at the end of September, we have meticulously planned a systematic global marketing strategy to keep pushing the boundaries of K-pop’s potential and musicality to the rest of the world,” said Chun Hong June, CEO of Attrakt.
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