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Sony Chief Hiroki Totoki Outlines Entertainment-First Strategy, Addresses Trump Tariff Concerns: ‘We Are Paying Close Attention’
Sony Group is doubling down on its entertainment-first business strategy while preparing for potential headwinds from Trump administration tariffs.
The Japanese conglomerate has significantly shifted its focus toward entertainment in recent years, with its gaming, music, film and TV businesses now accounting for approximately 61% of consolidated sales. Speaking about the company’s long-term creative entertainment vision, Totoki outlined plans to “create infinite realities, together with creators, partners and employees” through synergies across Sony’s various business units. In a candid Q&A session following the presentation, Totoki addressed concerns about potential Trump administration tariffs, revealing that Sony has calculated a possible JPY100 billion yen (approximately $700 million) impact on its hardware businesses.
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