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Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok’s Algorithm
Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television.
The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by quick remarks from TikTok’s media and entertainment director Reia Davidson. And TikTok is also your partner to drive meaningful business outcomes, from opening weekend ticket sales and moviegoing to efficient subscriber acquisition and tune-in.” The dinner also included a panel, moderated by Variety senior entertainment writer Angelique Jackson, about the marketing of Sony’s action-comedy film “Bad Boys: Ride or Die,” starring Will Smith and Martin Lawrence.
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