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Sonos Cuts 6% of Staff, Slashes Sales Projections Amid App Blunder

Sonos layoffs announced this week affect 6% of the company's workforce and follow a disastrous rollout of a new app for its speaker systems.

Sonos is letting go of 6% of its workforce — more than 100 people — after a disastrous redesign of their app and mounting customer complaints forced the company to lower its projected sales and delay product launches. The problems are such that Sonos chief executive Patrick Spence said earlier this month they would be lowering their company’s fourth quarter sales projections and delaying the launch of two major new products while it focuses on fixing the app. The company expects to spend $20-$30 million fixing the app, investing in its customer support and other initiatives to win back peeved buyers.

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