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Songwriting Abroad: In India, Brazil & Beyond, New & Lucrative Opportunities Are Leading to Big Hits
In territories like India, Brazil, Africa and beyond, new opportunities for Western songwriters are leading to big hits, locally and internationally.
This could be fun.” The next thing he knew, he was commuting two hours a day through heavy traffic to work 18-hour studio sessions all month with the singer-rapper King, whose 2022 hit “Maan Meri Jaan” has 446 million Spotify streams. It’s a bit harder now, because there’s a local hip-hop culture where Nordic writers are not as good to be in,” says Lars Karlsson, managing director of Warner Chappell Music Scandinavia, a region famous for pop mega-songwriters such as Sweden’s Max Martin. Now that King’s 2020 hit, “Tu Aake Dekhle,” has scored 395 million Spotify plays, Bhavy Anand, one of his managers, says, “We’ve been getting a lot of attention from international songwriters and publishers and media houses.
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