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Social Video Diverts Audiences From TV and Films? This Study Begs to Differ
Interview with Natasha Hritzuk on her research showing YouTube, TikTok, Instagram video is misunderstood as diverting audiences away from TV, film
Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavior, the more she saw that social video served as a potent discovery tool for the very programming to which it seemed to pose a competitive threat. New episodes debut every Wednesday and can be downloaded at Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCloud and more.
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