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So Is Sinners Going to Make or Lose Money?
According to a source close to the production, Sinners will only need to earn $170 million to recoup its upfront costs — not $300 million as reported.
Over its opening weekend in theaters, Ryan Coogler ’s sexy, Mississippi-in-the-‘30s-set vampire-musical survival-thriller Sinners received the dual sainthood of an A Cinemascore — the highest audience-approval rating for an original, R-rated horror movie ever — and stronger-than-expected box-office returns. But reaction to that upset victory — a $61 million global haul — has been somewhat muted around Hollywood by the question now hanging over Sinners: is the rollicking genre opus going to make or lose money for its distributor Warner Bros.? More intangibly, Sinners locks down Coogler’s long term commitment to Warner Bros. as a generational talent: his radically rich deal viewed inside the Burbank backlot C-suite as a “strategic gesture” to position the writer-director as a “ Chris Nolan replacement.”
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