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Snow White, Cinderella & Catalogue Of Fairytale Characters To Be Reimagined By Transmedia Firm Elf Labs
Cinderella, Sleeping Beauty and Snow White are to be reimagined by Elf Labs, an LA-based company that has trademarked hundreds of characters.
The LA-based Elf Labs officially launches today after amassing over 400 copyrights and 140 trademarks for some of the most popular characters in children’s literature, also including Peter Pan, Pinocchio and Sleeping Beauty. Elf Labs counts DreamWorks alumnus and Beavis & Butthead director Mike De Seve and branding industry titan Bernt Ullman among its team and global tech biz Cosmic Wire as a partner and investor. Global consumer product licensing of books, apparel and other merch is planned, while the strategy also includes AI-powered toys, animated and live-action feature movies, and augmented reality experiences.
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