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Snoop Dogg to Auction Off His Own Memorabilia — Is This a Major New Revenue Opportunity for Artists? (EXCLUSIVE)
Snoop Dogg has partnered with the Realest to auction items from across his career, a business artists have rarely participated in directly.
And in the most valuable auction item in hip-hop history — a gold, ruby and diamond crown ring designed and worn by Tupac Shakur — went for over a million last year ( to Drake, natch). In many if not most such cases, the artist or their estate got nothing: These items ended up in the hands of people who knew how to monetize them, and the profits went to the seller and the auction house, which commonly takes 20-30% of the sale price. Keeney launched the Realest late in 2023 in beta, running tests with the long-running metal band Megadeth (which saw a guitar used by frontman Dave Mustaine sell for nearly $15,000), University of Michigan football, and the Big Ten basketball conference, as well as items from Latin superstar J Balvin and opera singer Andrea Bocelli.
Or read this on Variety