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Snoop Dogg Says He Only Collaborates With Brands That Help His Community: ‘You Can Pay Me, But That Ain’t All We Doing

Snoop Dogg says he only works with brands and companies that support his own community.

In an interview with Time published on Wednesday as part of the magazine’s 100 most influential people of 2025, Snoop was asked about how he successfully dabbles in multiple brands. Most recently, Snoop took a break from his business collaborations to step back into the studio with country singer ERNEST. “Gettin’ Gone” was written by Ernest, Snoop Dogg, Ben Hayslip, Rhett Akins and Mark Holman, with production by Jacob Durrett.

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