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Snoop Dogg Poised to Blaze New Path at NBC’s Olympics: ‘My Preparation for Primetime Is Being Me’
NBC is counting on a decidedly unorthodox sportscaster, rapper-turned-entrepreneur Snoop Dogg, to entice young audiences to tune in to the Olympics
The company has enlisted Kelly Clarkson and Peyton Manning to help draw crowds to a primetime presentation of the Opening Ceremonies; saucy podcaster Alex Cooper to host online watch parties on Peacock; Kevin Hart and Kenan Thompson for a steaming commentary show; and comedian and one-time “SNL” cast member Leslie Jones to boost social-media coverage. “He defined his role as the curious super fan,” she told producers at a meeting months ago at NBC Sports’ headquarters in Stamford, Conn. Over the years, Snoop Dogg has become known best for his rap career and for taking part in media ventures that encompass the professional-wrestling of WWE; a VH1 series with Martha Stewart; and Merry Jane, a digital property tied to news about the cannabis industry.
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