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Snoop Dogg Cashed Out With ‘Giving Up Smoke’ Ad. The Brand That Paid Him Can’t Say the Same

Snoop Dogg's marketing campaign with Solo Stove suggesting he would give up smoking raise little revenue for the brand, which has a new CEO.

Solo Stove, who used the rapper's love of smoking as a marketing tool last year, has announced a new CEO after the campaign failed to raise revenue Resident weed icon Snoop Dogg made headlines last year when he announced that he would be “ giving up smoke,” devastating stoners everywhere. Merris decided to “mutually separate” from the company after the viral marketing campaign failed to bring in any substantial revenue for the brand.

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