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Snoop Dogg 'quitting smoke' ad BACKFIRES as company's CEO John Merris exits due to poor sales following unconventional marketing campaign
Snoop Dogg sparked speculation from fans after he said he was 'giving up smoke' in a commercial for Solo Stove that debuted November 16.
In the aftermath of the unconventional ad campaign's ineffectiveness in generating the company substantial revenue, Solo Stove CEO, president, and director John Merris agreed to 'mutually separate' from the brand, according to Rolling Stone. 'While our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned,' Tarbox said. Tarbox said that while 'increased marketing investments' damages its EBITDA (earnings before interest, taxes, depreciation, and amortization), company officials remain optimistic that their efforts will eventually lead to prosperity.
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