Get the latest gossip
Snapchat’s Quest for Olympic Gold Counts on Creators
Snapchat's Jim Shepherd joins Variety’s “Strictly Business” podcast to talk influencer-first strategy at the Summer Olympic Games in Paris.
Jim Shepherd, director of content and global creator partnerships at Snap, details his company’s efforts on the latest episode of the Variety podcast “ Strictly Business ” to partner with NBCUniversal, advertisers and top influencers like Livvy Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. Shepherd discusses the evolution of Snap Stories’ revenue-sharing program and how it has helped welcome interest from creators who certainly have their choice of rival social networks with which to work. But Snap isn’t looking for exclusive relationships insomuch as they are for creators to put their own unique creative stamp on the platform as they have through longer narrative-driven stories redolent with authenticity and spontaneity.
Or read this on Variety