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Snapchat Is Sending All U.S. Adult Users a ‘Wicked’ Sponsored Snap to Their Chat Inboxes
Every Snapchat user in the U.S. will receive a "Wicked" promo featuring actor Jonathan Bailey encouraging them to buy movie tickets.
On Tuesday, Snapchat and Universal Pictures will debut the first-ever Sponsored Snap, an ad for “Wicked,” the adaptation of the smash Broadway musical starring Cynthia Erivo and Ariana Grande. In the 10-second “Wicked” Sponsored Snap, Jonathan Bailey — the English actor who plays Fiyero in the movie — says, “I can’t wait for you to see ‘Wicked.’ It’s only in theaters this Friday. The company cited data points including a Kantar study finding that 92% of weekly Snapchat users are theatergoers and nearly 75% watch movies with at least one other person.
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