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Small Streamers, Big Business: Inside Fandom-Backed Growth and Industry Infiltration at Dropout, Nebula and Critical Role’s Beacon
Founders of Dropout (formerly CollegeHumor), Nebula and Critical Role's Beacon on building up their niche streamers with fandom support.
There’s a meta moment in Season 8 of “Jet Lag: The Game” when the stars of the unscripted travel competition series are seated on a plane behind a fan watching an episode of the show on the streaming platform Nebula. These outlets bill themselves as vehicles for reaching the super fans of their niches, and they wear their independence like a badge: No venture capitalists or pesky parent companies to answer to.Sam Reich, CEO of Dropout, draws a sharp distinction between his service and a broad-based player like Netflix. While Nebula, Dropout and Beacon forge distinct paths in a crowded mega-streaming landscape, other indie creators are entering with their own subscription-based models, including Watcher Entertainment and The Try Guys’ platform 2nd Try.
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