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Slow Turnover on the Billboard Charts Isn’t Just a U.S. Trend – It’s Global
The Billboard Global 200 and Global Excl. US charts have been noticeably static halfway through 2025.
Mars’ nine-month blockade was interrupted for one week by Mariah Carey’s “All I Want For Christmas Is You,” but it doesn’t bode so well for a potential fresh slate of global hits that his biggest competition came from a 1994 holiday song. Still, on a chart that is well suited to represent a wide swath of international talent, it’s almost a uniformly American group of artists that refuse to clear the path, from Boone and Carpenter to Gaga and Warren. Last year’s crop of hits by Korean acts extended beyond the BLACKPINK and BTS universes, and was more evenly mixed in language, including songs by aespa, ILLIT and NewJeans.
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