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Slapstick Gameshow ‘Freeze’ Came Out Of Japan And Now Has Portugal Sitting Still For Comedy Moments
'Freeze', Deadline's Global Breakout, came out of Japan's slapstick gameshow tradition for Amazon and is now a hit in Portugal.
This is week, we’re heading to Japan via Portugal to hear about Freeze, an entertaining format in which contestants need to stay still while faced with loud noises, jumps, comedy situations and even robot arms, all designed to make them move and lose money. Japan is famed for its wacky formats and distributor Fremantle has proven the concept can travel by landing three season commissions for the show in Portugal, just six months after adding it to the catalog. Two seasons of the Fans Studios show ran on Amazon’s streamer before Fremantle snapped up the format distribution rights on the eve of the London TV Screenings in February.
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