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Sky TV has announced a major price change - and you may be affected
Sky Sports fans who use the NOW streaming service have been hit by a hefty price hike, but fear not Sports fans as several TV deals are on hand to help beat the rising cost
The much-loved Sky Sports Day Membership, which allows viewers to join for 24 hours with a one-off fee, is being adjusted and users won't be thrilled with the update as the cost of this plan has now jumped up from £11.99 to £14.99 - a hefty £3 increase. The reason behind such a substantial price rise remains unclear, but it may persuade some avid viewers to switch to longer-term plans that now offer better value for money. NOW has bumped its 24 hour streaming pass up by £3 (Image: SKY)"We always try to keep prices as low as possible while continuing to offer the best member experience and flexible access to Sky Sports unrivalled sports coverage," a NOW spokesperson told the Mirror ahead of the price hike, which came into force on April 30.
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