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Skims Goes Brat: Charli XCX Fronts the Shapewear Brand’s Latest Campaign
Charli XCX is bringing Brat vibes to Skims The singer stars in Kim Kardashian's brand's latest campaign, wearing the Skims Cotton Fleece collection.
The campaign, shot by celebrated photographer Petra Collins, features an ethereal Charli XCX in lush greenery as rain pours down around her. Since then, she’s inspired the entire world to have a “Brat” summer — most notably, the Democratic party, who has embraced the album’s lime green imagery as a key part of their own campaign ahead of the 2024 election. Charli joins a growing list of celebrities to star in the brand’s buzzy campaign ads, an aspect of the company’s successful efforts to align with significant pop culture moments.
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