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Six Takeaways From the Joburg Film Festival and JBX Market: ‘We Have a Responsibility to Tell Africa’s Story to the World’
Cross-border collaboration, African storytelling and the looming battle over AI were on the agenda in Johannesburg.
Aggrieved filmmakers say the DTIC has kept them in the dark over the delays, and industry bodies, who recently marched on the the department’s offices in the capital of Pretoria, delivered a memorandum outlining a list of demands — chief among them resolving debts that have put many production companies to the brink of bankruptcy. With a South African billionaire pushing widely discredited conspiracy theories in the White House and U.S. President Trump amplifying those falsehoods, attendees at the Joburg Film Festival were painfully aware that the power of storytelling could just as easily be employed to do harm instead of good. While the Joburg event was designed to foster pan-African collaboration and dialogue, all agree that more work needs to be done, with Terrence Khumalo, of South Africa’s National Film and Video Foundation (NFVF), noting that most African producers are more focused on co-producing with Europe and America than each other.
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