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Six Biggest Content Giants Set For Major Spending Landmark – Report
Disney, Netflix, Google, Paramount, Comcast and Warner, the six biggest content giants, will hit a spending landmark in 2024, Ampere Analysis said.
Disney is projected to remain the largest contributor to the global landscape, accounting for 14.4% of market share, or $35.8B spend, which was buttressed by the full acquisition of Hulu from Comcast at the start of this year. Netflix is the top investor in global streaming, averaging a total of $14.5B in annual investment in original and acquired shows since the pandemic, with further growth expected in 2025 due to the acquisition of NFL and WWE rights. While the six behemoths will “continue to account for the majority of spend” in the landscape, Ampere Research Manager Peter Ingram predicted that overall growth will plateau as companies look to refocus their output.” “This will include limiting commissioning volumes and prioritising strategic investments and profitability to counter the current challenges of the media market,” he added.
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