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SiriusXM Is Increasingly Unwell
It is building two new channels around Alex Cooper’s network as part of a $125 million deal.
It’s also common practice for the way SiriusXM has handled its other major podcast assets, in which the emphasis seems to be on expanding their reach and exposure across all of the company’s available touchpoints, which can ultimately feed back into its subscription and advertising businesses. Business Insider has also reported that the Unwell Network is moving to more generally expand its digital-video footprint by establishing a new YouTube channel and signing a “BookTok-focused discussion show” with the social-media creator Kierra Lewis. Though it’s not all triumphant sunshine and roses over at SiriusXM: Vulture has confirmed the company laid off about 100 employees last week as part of a corporate restructuring that follows from a strategic shift announced late last year.
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